This blog post contains information about the Girl Scout Cookie Program written prior to COVID-19. Please visit our Coronavirus Updates page for more information on what Girl Scout activities are allowed, and our Cookie Resources page for more information about the 2021 Girl Scout Cookie Program.
The thought of delicious Samoas, Thin Mints, and the other favorites coming soon in Girl Scout Cookie season might get people dreamy-eyed. For Girl Scouts, however, Cookie season starts before the cookie crumbles. Booth location strategy, digital marketing, confidence boosts, the team assembling, and so much more go into making the Girl Scout Cookie Program the largest girl-led entrepreneurial program in the US.
Save it for later!
Whether your Girl Scout is an experienced cookie boss setting her latest cookie goal to travel to Europe or a cookie rookie practicing her first sales pitch, these resources will help her level up her entrepreneurship.
“Where do your cookie funds go?” The question flummoxed Amy E. Weaver, Executive Sponsor for the Salesforce Women’s Network, back in her Brownie days and taught her an important lesson: always enter a business negotiation prepared. Your Girl Scout can read up on the answer beforehand to impress her customers with her professionalism and her cookie goalsetting.
Confession: when I was a Girl Scout, I often made my younger, more extroverted sister be the face of my cookie business to get out of talking. So, I wish this article had been around when I was in Girl Scouts! Lily Yu gives helpful tips to encourage your shyer Girl Scout to be her best cookie-selling self without transforming into an extrovert overnight under a Trefoil-gold moon (hasn’t worked for me yet). She has a team she can rely on, plus some skills and digital cookie tools in her back pocket.
Technology is on the rise, but the good ole’ cookie booth is still going strong. Girl Scouts of Western Ohio shares some classic cookie booth etiquette (#2 is a fun one!) so that your troop can earn more. Not to mention, your girls can practice out-of-the-box visual marketing to grab potential customers’ attention with their booth design.
Pro Tip: Enter GSNorCal’s Bling Your Booth Facebook challenge! Share a picture of your blinged-out booth via the official challenge form, then rally your friends and family to like your booth photo on Facebook for the chance to win prizes! The top two booth designs with the most votes win.
Teamwork makes the dream work, and the Girl Scout Cookie Program is no exception. GSUSA offers nifty entrepreneur pins to Girl Scouts and their family members when they work together to reach the Girl Scout’s cookie goals. Each Girl Scout level has age-specific guidelines so that she can develop her business skills along with the support of her home team.
Before Leah joined the GSNorCal staff and started our beautiful volunteer blog, she was a top-notch cookie seller with a mission: conquer the world. Just kidding. But she did want to sell 2,012 cookie boxes and fund her troop’s trip to Washington DC. Leah shared eight tried-and-true cookie-selling tips back in 2017, and they are still worth their weight in Samoas!
Best of luck with your Girl Scout cookie season!
What to do next
- Read up on past Trailhead cookie program resources so that your girls can hit the season running.
- Check out GSNorCal’s Cookie Challenges. You could sell cookies and earn social media bragging right all in one season.
Amanda Gee—Amanda is the Communications Specialist for Girl Scouts of Northern California, where she keeps the website, social media, and email up-to-date with the latest and greatest Girl Scout news. Amanda joined the Girl Scouts in first grade; her fondest Girl Scout memories include building a butterfly garden for her Bronze Award project and eating way too many s’mores around the campfire. When she’s not typing away at her computer over a cup of Earl Grey, you can find Amanda hanging out with friends, biking along the beautiful Alameda Bay Trail, or trying to pick up some new skill or tidbit of knowledge.